The Power of Print will be strengthened

The project “The Power of Print” will call attention to the role of the printed medium in a world which is getting more and more digitized. The Swedish Graphic Companies’ Federation, The Swedish Graphic Arts Suppliers´ Association, Papyrus and MAP are initiators of the project.

The Swedish Graphic Companies’ Federation represents the companies within the graphic and packaging industry. One of its main tasks is to market and strengthen the graphic industry, its products and its social advantages. This includes a long-term consolidation of the position of the printed medium.

As a part in this work The Swedish Graphic Companies’ Federation is running the project “The Power of Print”, which will be in progress for three years. The purpose of the project is to spread knowledge of the printed medium and how it works together with other media and in this way strengthen the position of the printed medium.

The first initiative to set up the project “The Power of Print” was taken in 2004 and the official starting signal sounded on the 1st January 2007 – in close cooperation with member companies, organizations and R&D institutes.

Ulf Dubois, Senior Vice President of Edita Sweden, is the chairman of the steering committee of the project. Other members of the steering committee are Hans Ekelund from Papyrus, Maria Iversén from Mediacreator, Martin Folkelind from Arctic Paper, Lars Lindgren from SCA Graphic and Johan Boberg from Edita Borbergs. The project leader is Maria Wikström, Manager PR and Communications at the Swedish Graphic Companies’ Federation.

Papyrus and Arctic Paper are sponsors of the project.

The home page www.powerofprint.se contains facts and information about the printed medium. We have made a selection of topical research, of current investigations and of articles about the role of print in the communications society of today. We wish to highlight that print is the best medium – at least sometimes.

The steering committee
Ulf Dubois, Edita Sweden AB, phone +46 736 84 45 04
Hans Ekelund, Papyrus Sweden AB, phone +46 709 31 76 36
Maria Iversén, Mediacreator Magnus Iversén AB, phone +46 70 668 08 21
Martin Folkelind, Arctic Paper, phone +4610 51 700 00
Lars Lindgren, SCA Graphic, phone +4660 19 43 64
Johan Boberg, Edita Borbergs, phone +4623 792 29 01
Maria Wikström, Manager PR and Communications, the Swedish Graphic Companies’ Federation, phone +46 8 762 68 02